Click-Through Rate (CTR)
The percentage of eligible impressions that produced a click, calculated as clicks divided by impressions multiplied by 100.
It affects media efficiency, measurement confidence, reach and brand risk, so it informs budget allocation and campaign governance.
A cross-functional team applies Click-Through Rate (CTR) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.
Platform definitions, identifiers, attribution and privacy controls vary, so figures may not be comparable and reported performance may not establish causality.
The percentage of eligible impressions that produced a click, calculated as clicks divided by impressions multiplied by 100. In operation, this concept depends on defined inventory, auction or delivery rules, identifiers, attribution windows, consent, quality controls and platform reporting. Teams should document the measurement system and distinguish platform-reported results from independently verified business outcomes.
Experience Design, Search Optimization
IAB — Digital Advertising Guidelines — https://www.iab.com/guidelines/; Google Ads Help — https://support.google.com/google-ads/