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THE TECHNICAL LANGUAGE OF DIGITAL B2B INFRASTRUCTURE

CONCEPT
CYBERSECURITY

Data Poisoning

An attack that manipulates the data used to train, fine-tune or ground an AI model so that it learns harmful, biased or hidden behavior.


BUSINESS RELEVANCE

Companies that fine-tune models on scraped content, customer submissions or third-party datasets can inherit manipulated behavior that is hard to detect and costly to undo, since cleaning it may require retraining from verified data.


IMPLEMENTATION EXAMPLE

A support chatbot is fine-tuned on 50,000 past tickets. Before training, the team checks dataset provenance, removes 300 near-duplicate tickets from one IP range that all recommended an external link, and versions the dataset with DVC for rollback.


LIMITATIONS

A small share of poisoned records can be enough to plant a backdoor, and triggered behavior may not appear in standard evaluations. Filtering and anomaly detection reduce but do not remove the risk, especially for models trained on web-scale data.


TECHNICAL EXPLANATION

NIST AI 100-2 classifies poisoning by attacker goal: availability attacks degrade overall performance, targeted attacks change outputs for specific inputs, and backdoor attacks insert a trigger that activates hidden behavior; model poisoning tampers with weights or shared model files. OWASP lists data and model poisoning across pre-training, fine-tuning and embedding data. Controls include provenance tracking, Data Quality checks, restricted sources and red teaming. Unlike Prompt Injection, it acts before inference.


Secondary Topics

AI Governance, Data Engineering

Sources

NIST — AI 100-2 E2025 Adversarial Machine Learning: A Taxonomy and Terminology of Attacks and Mitigations — https://csrc.nist.gov/pubs/ai/100/2/e2025/final; OWASP Gen AI Security Project — LLM04:2025 Data and Model Poisoning — https://genai.owasp.org/llmrisk/llm042025-data-and-model-poisoning/