Quality Score
Google Ads' 1 to 10 diagnostic rating of expected CTR, ad relevance and landing page experience, used to find keywords and ads to improve.

THE TECHNICAL LANGUAGE OF DIGITAL B2B INFRASTRUCTURE
The total annual cost of an employee to the business, including salary, benefits, employer taxes and overhead.
Valuing time at salary alone understates what work really costs the company; fully loaded cost is the basis for valuing recovered capacity, staffing plans and build-versus-buy decisions, including AI business cases.
A product manager earning €60,000 a year also carries employer social contributions, benefits, equipment, software and a share of office and management costs, which brings the fully loaded cost to about €84,000, the figure an AI ROI model should use.
There is no single standard for which overheads to include, so figures differ between finance teams and countries. Using it to value recovered hours assumes those hours go to valuable work, which does not happen automatically.
Fully loaded cost = gross salary + employer payroll taxes and social contributions + benefits + allocated overhead such as equipment, software, workspace and management time. Dividing it by productive hours per year, rather than contracted hours, gives a loaded hourly rate. Statistical offices separate wages from other labor costs: in June 2026, benefits, including legally required employer contributions, made up 30% of private-industry employer compensation costs in the United States, according to the Bureau of Labor Statistics. Finance teams should agree on one method so Return on Investment (ROI) and Full-Time Equivalent (FTE) figures stay comparable.
Intelligent Automation
U.S. Bureau of Labor Statistics — Employer Costs for Employee Compensation — https://www.bls.gov/ecec/
Google Ads' 1 to 10 diagnostic rating of expected CTR, ad relevance and landing page experience, used to find keywords and ads to improve.
A profitability ratio expressing the percentage of revenue retained after deducting the direct cost of goods sold.
The time an investment needs for its cumulative gains to cover its cost, a quick test of risk and liquidity used next to ROI and net present value.
ACoS divides ad spend by attributed ad revenue and shows it as a percentage, the main efficiency measure for Amazon Sponsored Products campaigns.
The full cost of a technology over its life, adding licenses, usage, infrastructure, integration, training and support to the purchase price.