Generative AI (GenAI)
A class of AI models that learn patterns from training data and produce new text, images, audio, video or code in response to prompts.
Generative AI changes the cost of producing drafts, summaries, code and support answers, but the gains depend on picking tasks where errors can be caught and on governing data, accuracy and intellectual property risks.
A B2B marketing team uses a hosted LLM to draft 40 product descriptions from a spreadsheet of specifications, routes each draft to an editor for fact checks and records which model version and prompt produced every published text.
Outputs can be fluent but wrong, biased or close to copyrighted material, and results vary between runs. Cost, latency and data exposure grow with usage, and vendor model updates can change behavior without notice.
Most systems start from a foundation model trained on large unlabeled datasets to predict the next element of a sequence, with transformer architectures behind most text models and diffusion models common for images. The model is then adapted through fine-tuning or reinforcement learning from human feedback, and applications add current context through Retrieval-Augmented Generation (RAG). A Large Language Model (LLM) is the text-focused type and the basis of most Agentic AI systems.
AI Governance, Data Engineering
IBM — What is generative AI? — https://www.ibm.com/think/topics/generative-ai; NIST — AI Risk Management Framework: Generative Artificial Intelligence Profile (NIST AI 600-1) — https://www.nist.gov/publications/artificial-intelligence-risk-management-framework-generative-artificial-intelligence
