Interaction Design
PRACTICE
EXPERIENCE DESIGN
The discipline of shaping interactive system behaviors, visual feedback, and user input workflows to optimize usability.
PRACTICE
SEARCH OPTIMIZATION
Search Engine Optimization (SEO)
The practice of improving a website's technical accessibility, content relevance and authority to earn visibility in unpaid search results.
BUSINESS RELEVANCE
Organic search is a lasting source of qualified traffic that does not stop when ad spend stops, so SEO lowers long-term acquisition cost and puts the business in front of buyers while they research.
IMPLEMENTATION EXAMPLE
A B2B firm fixes 300 pages blocked by a noindex tag, merges 12 thin service pages into 4 detailed ones, and adds internal links from blog posts, then tracks impressions and clicks per page in Search Console over 3 months.
LIMITATIONS
Results take months, rankings change with algorithm updates, and AI answers can reduce clicks even when visibility holds. No one can guarantee positions, and tactics that manipulate rankings violate Google's spam policies.
TECHNICAL EXPLANATION
Google Search works in three stages: crawling (discovering and fetching URLs), indexing (analyzing and storing content, choosing canonical versions) and serving (ranking indexed pages for each query). SEO work maps to these stages: technical SEO makes pages crawlable and indexable, content work matches query intent and demonstrates expertise, and links and mentions build authority and discovery.
Secondary Topics
Experience Design, Systems Architecture
Sources
Google Search Central — SEO Starter Guide — https://developers.google.com/search/docs/fundamentals/seo-starter-guide; Google Search Central — In-depth guide to how Google Search works — https://developers.google.com/search/docs/fundamentals/how-search-works
Related terms
Internal Linking
PRACTICE
SEARCH OPTIMIZATION
Hyperlinks connecting distinct pages on the same web domain to distribute link equity and establish topical relationships.
Retargeting
PRACTICE
PERFORMANCE ADVERTISING
Retargeting, also called remarketing, serves ads to past visitors or customers using pixel, app or customer list audiences to bring them back to convert.
Incident Response
PRACTICE
CYBERSECURITY
An operational security framework detailing organized actions for identifying, containing, and remediating security breaches.
Marketing Mix Modeling (MMM)
PRACTICE
PERFORMANCE ADVERTISING
Marketing mix modeling applies regression to aggregated spend, sales and outside factors to estimate channel contribution, diminishing returns and budget mix.