Digital Lexicon Hub

Using social networks, mainly LinkedIn, to find prospects, share useful content and build relationships that lead to sales conversations.

B2B buyers often check a seller's profile and posts before replying, so a credible presence and relevant engagement can make outreach more likely to get a response and help sellers reach decision-makers inside target accounts.

An account executive builds a Sales Navigator list of 150 operations leaders at target accounts, comments on their posts for two weeks, then sends connection requests that reference a shared topic, with follow-ups paced in Sendpilot.

Results take time and depend on consistent, genuine activity; mass automated connection requests and templated messages can breach LinkedIn's user agreement and lead to account restrictions. Metrics such as SSI measure activity, not revenue.

LinkedIn's Social Selling Index (SSI) scores sellers from 0 to 100 across four pillars worth up to 25 points each: establishing a professional brand, finding the right people, engaging with insights and building relationships. The practice combines profile optimization, account and lead research, content sharing and direct messaging, often through Sales Navigator. It sits within Outbound Marketing and supports Account-Based Marketing (ABM) and Lead Generation programs.