Model Card
CONCEPT
AI GOVERNANCE
A standardized technical document outlining the performance benchmarks, limitations, and intended use cases of an AI model.
CONCEPT
SEARCH OPTIMIZATION
Backlink
A hyperlink from one website or page to a page on another website.
BUSINESS RELEVANCE
Links from relevant, trusted sites help search engines discover pages and judge their importance, and they send referral traffic, so earning them is a long-term driver of organic visibility.
IMPLEMENTATION EXAMPLE
A software vendor publishes an original benchmark of 2,000 support tickets, pitches it to five trade publications and earns 14 editorial links in two months, which it tracks in Search Console's Links report.
LIMITATIONS
Link counts say little on their own; relevance and the linking site's quality matter more. Buying links or exchanging them to manipulate rankings violates Google's spam policies, and sponsored or user-generated links should be marked with rel attributes.
TECHNICAL EXPLANATION
A backlink is an HTML anchor element with an href on another site pointing to your URL; its anchor text and surrounding content give context. Crawlers follow links to discover pages, and Google uses links as one of many ranking signals. Rel values such as sponsored, ugc and nofollow tell Google how the linking site relates to the target.
Secondary Topics
Systems Architecture
Sources
Google Search Central — Spam policies for Google web search — https://developers.google.com/search/docs/essentials/spam-policies; Google Search Central — Qualify your outbound links to Google — https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links
Related terms
Frequently Asked Questions (FAQ)
CONCEPT
SEARCH OPTIMIZATION
A structured content format presenting direct answers to common customer queries, supporting user needs and search indexing.
Context Window
CONCEPT
INTELLIGENT AUTOMATION
An LLM's context window sets how many tokens of instructions, documents, conversation history and output the model can handle in a single request.
General-Purpose AI Model (GPAI)
CONCEPT
AI GOVERNANCE
General-purpose AI models, such as large language models, carry specific EU AI Act duties for providers, with stricter rules for models with systemic risk.
Idempotency
CONCEPT
SYSTEMS ARCHITECTURE
A software design property ensuring that repeating an operation, such as an API request, has the same intended effect as running it once.