Glossary

Canonical URL

Churn Rate

CIE3

Click-Through Rate (CTR)

Cohort Retention 

Conversion Rate (CVR)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Cost Per Mille (CPM)

Cross-Device Tracking

Customer Effort Score (CES)

Customer Journey

Customer Relationship Management (CRM)

Customer Satisfaction (CSAT)

Named Entity Recognition (NER)

Native Advertising

Natural Language Processing (NLP)

Near Field Communication (NFC)

Net Promoter Score (NPS)

Neuromarketing

Sales Funnel

Scroll Depth

Search Engine Optimization (SEO)

Search Everywhere Optimization

Search Experience Optimization (SXO)

Search Generative Experience (SGE)

Search Intent

Sentiment Analysis

Silo Structure

Social Listening

Storyselling

Storytelling