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Web Accessibility

Web Accessibility refers to the practice of designing and developing websites that are usable by people with disabilities. This includes ensuring compatibility with assistive technologies and providing alternative means of accessing content. Globally, regulations such as the Americans with Disabilities Act (ADA) in the U.S., Web Content Accessibility Guidelines (WCAG) by the W3C, European Accessibility Act, and various country-specific laws enforce web accessibility standards to promote inclusivity and equal access for all users.


Use Case

A digital agency decides to redesign its website to comply with the Web Content Accessibility Guidelines (WCAG), ensuring inclusivity for users with disabilities.

  1. Identifying Needs: The agency conducts an accessibility audit to identify current barriers, such as poor color contrast, missing alt text for images, and inaccessible navigation.
  2. Implementing Changes:
  3. Visual Elements: Increase contrast between text and background colors to enhance readability. All images are given descriptive alt text so that screen reader users can understand the content.
  4. Navigation: The site menu is modified to be keyboard-navigable, allowing users with mobility impairments to access all sections without a mouse.
  5. Forms: All form fields are labeled clearly, and error messages are accessible, guiding users through the submission process.
  6. Testing and Feedback: The agency engages users with disabilities to test the site. Feedback highlights that users appreciate the easy navigation and clear content structure, leading to a positive user experience.
  7. Continuous Improvement: The agency establishes a feedback loop to continually assess and improve accessibility based on user experiences and changing guidelines.

By prioritizing web accessibility, the agency not only complies with legal standards but also broadens its audience, enhancing overall user engagement and satisfaction.

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