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Out-of-Home Advertising (OOH)

Out-of-Home Advertising (OOH) refers to any advertising format that reaches consumers when they are outside their homes, including billboards, transit ads, street furniture, and digital displays. OOH is designed to capture attention in public spaces, making it a powerful tool for brands to increase visibility, enhance recall, and engage with target audiences in high-traffic environments.



Use Case

A local coffee shop aims to increase its customer base and promote a seasonal drink special.

  1. Objective: To create brand awareness and drive foot traffic to the café during peak shopping hours.
  2. Target Audience: Young professionals and college students aged 18-35 who frequent the shopping district.
  3. Strategy:
  4. Billboard Advertising: The café invests in a strategically placed, high-visibility billboard near a popular intersection. The design features vibrant imagery of the seasonal drink, coupled with a catchy tagline and a limited-time offer to entice immediate visits.
  5. Transit Advertising: Ads are placed on the local bus and train routes frequented by the target demographic. Utilizing eye-catching graphics and short, engaging copy, these ads highlight the café’s location and promotional offer.
  6. Digital Displays: The café collaborates with local malls to feature digital screens promoting the drink special and inviting shoppers to take a break at their nearby location.
  7. Execution:
  8. The campaign launches over one month leading up to the holiday season.
  9. Complementary social media posts link with OOH campaigns, encouraging interactions and driving online engagement.
  10. Results Measurement:
  11. Track foot traffic and sales data to assess the increase in customers during the campaign.
  12. Use unique promo codes displayed in OOH ads to measure responses.
  13. Conduct customer surveys to evaluate awareness of the campaign.

By leveraging Out-of-Home Advertising, the local coffee shop effectively reaches its audience in their daily activities, enhances its visibility, and drives significant traffic to its location.


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