Digital Lexicon Hub

Advertising delivered in public or shared physical environments, including billboards, transit media and digital displays.

OOH reaches large local audiences in physical places where ad blocking does not apply, which supports brand awareness, store traffic and market-specific launches alongside digital channels.

A retailer books 30 digital screens near its 6 stores for 4 weeks, rotates creative by time of day, and compares store visits in exposed areas with matched control areas to estimate lift.

Audience figures are modeled estimates rather than measured impressions, and linking exposure to sales usually requires geo experiments or panel data. Static formats need long lead times and cannot be changed quickly.

OOH includes billboards, street furniture, transit and place-based media such as screens in airports, malls and gyms. Traditional formats are sold by location and period, while digital out-of-home (DOOH) screens rotate ads in loops and can be bought programmatically by impression, time slot or trigger. Audience estimates combine traffic counts, mobility data and visibility adjustments for each site.