Customer Satisfaction (CSAT)

Customer Satisfaction (CSAT) is a metric that gauges how satisfied customers are with a company's products, services, or experiences. It is typically measured through surveys asking customers to rate their satisfaction on a scale, often from 1 to 5. High CSAT scores indicate that customers are pleased with their interactions, which can lead to increased loyalty and positive word-of-mouth.

Use Case

A software company uses CSAT surveys after support interactions to assess customer satisfaction. By analyzing feedback, the company identifies areas for improvement in its service delivery, leading to enhanced customer experiences and retention.