Frequency Capping
CONCEPT
PERFORMANCE ADVERTISING
A programmatic advertising parameter capping the number of times a distinct user sees an ad within a designated period.
CONCEPT
EXPERIENCE DESIGN
Minimum Viable Product (MVP)
The smallest product or experiment sufficient to test a defined customer hypothesis and generate validated learning.
BUSINESS RELEVANCE
The approach limits investment before evidence, shortens feedback cycles and helps teams decide whether to persevere, adapt or stop.
IMPLEMENTATION EXAMPLE
Before building a full automation platform, a team delivers a manually operated concierge service to a small target cohort and measures repeat use and willingness to pay.
LIMITATIONS
Minimum does not mean unusable, insecure or low quality. An MVP that cannot deliver the value proposition tests execution failure rather than demand, and positive early feedback may not prove scalability.
TECHNICAL EXPLANATION
An MVP is designed around the riskiest assumption, a target audience and measurable evidence in a build–measure–learn loop. It may be software, a prototype or a service experiment, provided it can test the hypothesis credibly.
Secondary Topics
Revenue Operations, Systems Architecture
Sources
Agile Alliance — Minimum Viable Product — https://agilealliance.org/glossary/mvp/; Nielsen Norman Group — Minimum Viable Product: Definition — https://www.nngroup.com/articles/mvp-definition/
Related terms
Ad Fraud
CONCEPT
PERFORMANCE ADVERTISING
Deliberate activity generating invalid impressions, clicks, or conversions to extract illicit financial or competitive advantage.
Knowledge Graph
CONCEPT
DATA ENGINEERING
A semantic network representing real-world entities, attributes, and relationships in a structured machine-readable format.
Incrementality
CONCEPT
PERFORMANCE ADVERTISING
The measurement of business lift directly caused by a specific marketing activity above baseline organic performance.
AI Hallucination
CONCEPT
INTELLIGENT AUTOMATION
AI hallucination, also called confabulation, occurs when a generative model produces plausible but incorrect facts, citations, figures or answers.