Minimum Viable Product (MVP)
The smallest product or experiment sufficient to test a defined customer hypothesis and generate validated learning.
The approach limits investment before evidence, shortens feedback cycles and helps teams decide whether to persevere, adapt or stop.
Before building a full automation platform, a team delivers a manually operated concierge service to a small target cohort and measures repeat use and willingness to pay.
Minimum does not mean unusable, insecure or low quality. An MVP that cannot deliver the value proposition tests execution failure rather than demand, and positive early feedback may not prove scalability.
An MVP is designed around the riskiest assumption, a target audience and measurable evidence in a build–measure–learn loop. It may be software, a prototype or a service experiment, provided it can test the hypothesis credibly.
Revenue Operations, Systems Architecture
Agile Alliance — Minimum Viable Product — https://agilealliance.org/glossary/mvp/; Nielsen Norman Group — Minimum Viable Product: Definition — https://www.nngroup.com/articles/mvp-definition/