Ad Exchange
A digital marketplace enabling publishers and advertisers to transact ad inventory through automated real-time auctions.

THE TECHNICAL LANGUAGE OF DIGITAL B2B INFRASTRUCTURE
A natural-language-processing task that identifies and classifies named entities such as people, organisations, locations and dates in text.
It supports accountable use of AI by making capabilities, evidence and limitations visible to decision-makers.
A cross-functional team applies Named Entity Recognition (NER) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.
Model outputs remain probabilistic and context-dependent. Evaluation results can degrade over time and do not by themselves establish fairness, safety or legal compliance.
A natural-language-processing task that identifies and classifies named entities such as people, organisations, locations and dates in text. The technique operates on data and model outputs within a defined use context. Evaluation should cover accuracy, representative performance, human oversight, privacy, security, documentation and monitoring after deployment.
Data Engineering, Search Optimization
NIST AI Risk Management Framework — https://www.nist.gov/itl/ai-risk-management-framework; ISO Artificial Intelligence standards — https://www.iso.org/sectors/it-technologies/ai
A digital marketplace enabling publishers and advertisers to transact ad inventory through automated real-time auctions.
Standardized semantic tags added to HTML code to help search engines parse webpage entities and display rich results.
Paid media content matching the visual appearance, tone, and editorial format of the hosting publishing environment.
Explicit personal data and preferences intentionally and proactively shared by customers directly with an organization.
A standardized, human-readable text syntax for structuring, storing, and exchanging hierarchical data between systems.