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GLOSSARY

THE TECHNICAL LANGUAGE OF DIGITAL B2B INFRASTRUCTURE

CONCEPT
AI GOVERNANCE

Named Entity Recognition (NER)

A natural-language-processing task that identifies and classifies named entities such as people, organisations, locations and dates in text.


BUSINESS RELEVANCE

It supports accountable use of AI by making capabilities, evidence and limitations visible to decision-makers.


IMPLEMENTATION EXAMPLE

A cross-functional team applies Named Entity Recognition (NER) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.


LIMITATIONS

Model outputs remain probabilistic and context-dependent. Evaluation results can degrade over time and do not by themselves establish fairness, safety or legal compliance.


TECHNICAL EXPLANATION

A natural-language-processing task that identifies and classifies named entities such as people, organisations, locations and dates in text. The technique operates on data and model outputs within a defined use context. Evaluation should cover accuracy, representative performance, human oversight, privacy, security, documentation and monitoring after deployment.


Secondary Topics

Data Engineering, Search Optimization

Sources

NIST AI Risk Management Framework — https://www.nist.gov/itl/ai-risk-management-framework; ISO Artificial Intelligence standards — https://www.iso.org/sectors/it-technologies/ai

Related terms

Ad Exchange

CONCEPT
PERFORMANCE ADVERTISING

A digital marketplace enabling publishers and advertisers to transact ad inventory through automated real-time auctions.

Schema Markup

CONCEPT
SEARCH OPTIMIZATION

Standardized semantic tags added to HTML code to help search engines parse webpage entities and display rich results.

Native Advertising

CONCEPT
PERFORMANCE ADVERTISING

Paid media content matching the visual appearance, tone, and editorial format of the hosting publishing environment.

Zero-Party Data

CONCEPT
DATA ENGINEERING

Explicit personal data and preferences intentionally and proactively shared by customers directly with an organization.

Extensible Markup Language (XML)

CONCEPT
SYSTEMS ARCHITECTURE

A standardized, human-readable text syntax for structuring, storing, and exchanging hierarchical data between systems.