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METRIC
EXPERIENCE DESIGN
An engagement metric recording the vertical percentage of a webpage viewed by a site visitor before exiting.
METRIC
PERFORMANCE ADVERTISING
Return on Ad Spend (ROAS)
Advertising-attributed revenue divided by advertising cost, usually expressed as a ratio or percentage.
BUSINESS RELEVANCE
It affects media efficiency, measurement confidence, reach and brand risk, so it informs budget allocation and campaign governance.
IMPLEMENTATION EXAMPLE
A cross-functional team applies Return on Ad Spend (ROAS) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.
LIMITATIONS
Platform definitions, identifiers, attribution and privacy controls vary, so figures may not be comparable and reported performance may not establish causality.
TECHNICAL EXPLANATION
Advertising-attributed revenue divided by advertising cost, usually expressed as a ratio or percentage. In operation, this concept depends on defined inventory, auction or delivery rules, identifiers, attribution windows, consent, quality controls and platform reporting. Teams should document the measurement system and distinguish platform-reported results from independently verified business outcomes.
Secondary Topics
Revenue Operations
Sources
IAB — Digital Advertising Guidelines — https://www.iab.com/guidelines/; Google Ads Help — https://support.google.com/google-ads/
Related terms
Return on Investment (ROI)
METRIC
REVENUE OPERATIONS
A fundamental profitability metric comparing the net gain derived from an investment against its total initial cost.
Customer Effort Score (CES)
METRIC
EXPERIENCE DESIGN
A customer experience survey metric evaluating the ease of resolution experienced by users during service interactions.
Cost of Goods Sold (COGS)
METRIC
REVENUE OPERATIONS
The direct costs attributable to the production or acquisition of products and services sold by a commercial entity.
Customer Satisfaction (CSAT)
METRIC
EXPERIENCE DESIGN
A transactional metric measuring short-term customer sentiment and satisfaction following a specific interaction or purchase.