Customer Satisfaction (CSAT)
METRIC
EXPERIENCE DESIGN
A transactional metric measuring short-term customer sentiment and satisfaction following a specific interaction or purchase.
METRIC
SEARCH OPTIMIZATION
Core Web Vitals
Google-defined user-experience metrics that assess loading performance, interaction responsiveness, and visual stability using real-world page data.
BUSINESS RELEVANCE
Core Web Vitals help teams identify performance problems that affect usability, conversion, accessibility, and search experience. They create shared targets across design, development, and SEO.
IMPLEMENTATION EXAMPLE
A team improves LCP by optimising the hero asset, reduces INP by removing long JavaScript tasks, and prevents CLS by reserving dimensions for media and fonts.
LIMITATIONS
Core Web Vitals are not a complete measure of user experience or a guarantee of rankings. Lab and field data differ, thresholds may evolve, and good scores cannot compensate for irrelevant or inaccessible content.
TECHNICAL EXPLANATION
The current metrics are Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness, and Cumulative Layout Shift for visual stability. Recommended thresholds at the 75th percentile are LCP within 2.5 seconds, INP below 200 milliseconds, and CLS below 0.1.
Secondary Topics
Experience Design, Systems Architecture
Sources
Google Search Central — Core Web Vitals — https://developers.google.com/search/docs/appearance/core-web-vitals; http://web.dev — https://web.dev/vitals/
Related terms
Net Promoter Score (NPS)
METRIC
REVENUE OPERATIONS
A standardized customer loyalty benchmark measuring customer willingness to recommend a company's offerings to peers.
Churn Rate
METRIC
REVENUE OPERATIONS
A key business metric calculating the percentage of customers or recurring revenue lost over a defined measurement period.
Cohort Retention
METRIC
REVENUE OPERATIONS
A metric tracking the proportion of a specific customer cohort that remains active and engaged across successive intervals.
Cost per Acquisition (CPA)
METRIC
PERFORMANCE ADVERTISING
An advertising metric calculating the average campaign expenditure incurred to secure a single designated customer conversion.