Attribution Model
FRAMEWORK
PERFORMANCE ADVERTISING
A framework assigning conversion credit across multiple marketing channels and touchpoints along the prospective customer journey.
FRAMEWORK
AI GOVERNANCE
NIST AI Risk Management Framework (AI RMF)
A voluntary, rights-preserving and use-case-agnostic framework for helping organizations manage risks to individuals, organizations, and society across the AI lifecycle.
BUSINESS RELEVANCE
The AI RMF provides a common operating language for product, risk, legal, security, data, and leadership teams. It helps translate high-level responsible-AI commitments into documented outcomes and evidence without prescribing one technology or control set.
IMPLEMENTATION EXAMPLE
A software provider uses Govern to assign accountability, Map to document the deployment context, Measure to evaluate reliability and harmful bias, and Manage to approve controls and residual-risk decisions before launch.
LIMITATIONS
The framework is voluntary and does not confer certification or legal compliance. It must be tailored to context, and completing activities mechanically does not prove that risks are acceptable or controls are effective.
TECHNICAL EXPLANATION
AI RMF 1.0 describes trustworthy-AI characteristics and organizes risk-management outcomes into four functions: Govern, Map, Measure, and Manage. Govern is cross-cutting; Map establishes context and risks; Measure assesses and tracks them; Manage prioritizes and treats them. The framework is supported by a playbook and can be adapted by organizations of different sizes and sectors.
Secondary Topics
Cybersecurity, Data Engineering
Sources
NIST — AI Risk Management Framework — https://www.nist.gov/itl/ai-risk-management-framework; NIST AI 100-1 — Artificial Intelligence Risk Management Framework (AI RMF 1.0) — https://nvlpubs.nist.gov/nistpubs/ai/nist.ai.100-1.pdf
Related terms
EU AI Act
FRAMEWORK
AI GOVERNANCE
A comprehensive European Union regulation governing the development, deployment, and risk classification of AI systems.
Objectives and Key Results (OKR)
FRAMEWORK
REVENUE OPERATIONS
A goal-setting framework that pairs a qualitative objective with a few measurable key results, used to align teams and track progress toward outcomes.
OAuth 2.0
FRAMEWORK
CYBERSECURITY
An open standard authorization framework providing applications secure delegated access to server resources without sharing passwords.
Go-to-Market Strategy (GTM Strategy)
FRAMEWORK
REVENUE OPERATIONS
A go-to-market strategy defines who a product is for, how it is positioned and priced, and which channels and sales motions will reach and convert buyers.