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GLOSSARY

THE TECHNICAL LANGUAGE OF DIGITAL B2B INFRASTRUCTURE

CONCEPT
EXPERIENCE DESIGN

Prototype

An early representation of a product, service or system used to explore, communicate and test assumptions before full implementation.


BUSINESS RELEVANCE

It improves consistency, usability, accessibility and delivery speed across customer and employee experiences.


IMPLEMENTATION EXAMPLE

A cross-functional team applies Prototype in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.


LIMITATIONS

A reusable pattern or research method cannot replace context-specific accessibility and usability testing. Standardisation can become restrictive when governance is weak.


TECHNICAL EXPLANATION

An early representation of a product, service or system used to explore, communicate and test assumptions before full implementation. Effective use requires documented user needs, accessible states, consistent behaviour, responsive implementation and testing with representative users and devices. It should be maintained as part of the product system.


Secondary Topics

Systems Architecture

Sources

W3C Web Standards — https://www.w3.org/standards/; Nielsen Norman Group — https://www.nngroup.com/articles/

Related terms

Data Lake

CONCEPT
DATA ENGINEERING

A scalable enterprise repository capable of storing vast volumes of raw, unstructured, semi-structured, and structured data assets.

Excessive Agency

CONCEPT
CYBERSECURITY

An AI vulnerability granting models unchecked permissions, autonomous actions, or excessive system privileges.

Technical Debt

CONCEPT
SYSTEMS ARCHITECTURE

The implied future cost and engineering rework incurred by choosing expedient software solutions over sustainable architecture.

Zero-Party Data

CONCEPT
DATA ENGINEERING

Explicit personal data and preferences intentionally and proactively shared by customers directly with an organization.

Enhanced Conversions

CONCEPT
PERFORMANCE ADVERTISING

A Google feature using hashed first-party customer data to supplement conversion measurement amidst tracking limitations.