Bounce Rate
METRIC
PERFORMANCE ADVERTISING
A web analytics metric measuring the percentage of website sessions that terminate without qualifying engagement or key events.
METRIC
PERFORMANCE ADVERTISING
Quality Score
A diagnostic Google Ads measure of the comparative quality and relevance of an ad, keyword and landing-page experience.
BUSINESS RELEVANCE
It affects media efficiency, measurement confidence, reach and brand risk, so it informs budget allocation and campaign governance.
IMPLEMENTATION EXAMPLE
A cross-functional team applies Quality Score in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.
LIMITATIONS
Platform definitions, identifiers, attribution and privacy controls vary, so figures may not be comparable and reported performance may not establish causality.
TECHNICAL EXPLANATION
A diagnostic Google Ads measure of the comparative quality and relevance of an ad, keyword and landing-page experience. In operation, this concept depends on defined inventory, auction or delivery rules, identifiers, attribution windows, consent, quality controls and platform reporting. Teams should document the measurement system and distinguish platform-reported results from independently verified business outcomes.
Secondary Topics
Experience Design, Search Optimization
Sources
IAB — Digital Advertising Guidelines — https://www.iab.com/guidelines/; Google Ads Help — https://support.google.com/google-ads/
Related terms
Scroll Depth
METRIC
EXPERIENCE DESIGN
An engagement metric recording the vertical percentage of a webpage viewed by a site visitor before exiting.
View-Through Conversion
METRIC
PERFORMANCE ADVERTISING
A conversion recorded when a user views a display ad, does not click, but later completes a designated conversion action.
Net Promoter Score (NPS)
METRIC
REVENUE OPERATIONS
A standardized customer loyalty benchmark measuring customer willingness to recommend a company's offerings to peers.
Customer Effort Score (CES)
METRIC
EXPERIENCE DESIGN
A customer experience survey metric evaluating the ease of resolution experienced by users during service interactions.