GLOSSARY

The elapsed time between the start of an investment or customer relationship and the delivery of a meaningful, measurable benefit.

It supports forecasting, prioritisation and cross-functional decisions when definitions and source data are consistent.

A cross-functional team applies Time to Value (TTV) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.

The measure or method can mislead when definitions, cohorts, margins, periods or source systems differ. It should not be interpreted without context.

The elapsed time between the start of an investment or customer relationship and the delivery of a meaningful, measurable benefit. It should be defined with an explicit population, period, data source and calculation rule. Revenue teams should govern lifecycle stages, ownership and reconciliation so the value is comparable over time and connected to commercial decisions.