Return on Investment (ROI)
Net benefit from an investment divided by the investment cost, commonly expressed as a percentage.
It supports forecasting, prioritisation and cross-functional decisions when definitions and source data are consistent.
A cross-functional team applies Return on Investment (ROI) in a production initiative, defines ownership and success criteria, tests representative scenarios, monitors outcomes and records corrective actions before scaling.
The measure or method can mislead when definitions, cohorts, margins, periods or source systems differ. It should not be interpreted without context.
Net benefit from an investment divided by the investment cost, commonly expressed as a percentage. It should be defined with an explicit population, period, data source and calculation rule. Revenue teams should govern lifecycle stages, ownership and reconciliation so the value is comparable over time and connected to commercial decisions.
Performance Advertising
Salesforce — Revenue Operations resources — https://www.salesforce.com/resources/; HubSpot — Sales and marketing metrics — https://www.hubspot.com/resources