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A
A/B Testing
A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. By randomly showing users either version A or B, businesses can analyze which version leads to...
Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on specific accounts or organizations rather than a broader audience. It involves personalized campaigns designed to engage key stakeholders within...
Average Order Value (AOV)
Average Order Value (AOV) is a metric that calculates the average amount spent by customers in a single transaction on your e-commerce platform. It is determined by dividing total revenue by the number of orders over a specific...
B
Backlink
A backlink is a hyperlink on one website that points to another website. Backlinks are important for SEO (Search Engine Optimization) as they signal credibility and relevance to search engines. The quality and quantity of...
BigQuery
BigQuery is a fully-managed, serverless data warehouse offered by Google Cloud, designed for handling large-scale analytics. It enables users to run SQL queries on massive datasets quickly and efficiently, allowing for real-time...
C
Canonical URL
A canonical URL is the preferred web address for a specific piece of content, indicating to search engines which version should be indexed or ranked. This helps prevent duplicate content issues by consolidating the ranking...
Churn Rate
Churn Rate is the percentage of customers who stop using a company's product or service during a specific time period. It is a critical metric for businesses to understand customer retention and identify areas for improvement to...
Click-Through Rate (CTR)
Click-Through Rate (CTR) is a digital marketing metric that measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is calculated by dividing the number...
Conversion Rate (CVR)
Conversion Rate (CVR) is the percentage of visitors to a website or landing page who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is calculated by dividing...
Cost Per Acquisition (CPA)
Cost Per Acquisition (CPA) is a digital marketing metric that measures the cost associated with acquiring a new customer or conversion action. It indicates how much a business spends on campaigns to gain each customer,...
Cost Per Click (CPC)
Cost Per Click (CPC) is a digital advertising metric that represents the amount an advertiser pays each time a user clicks on their online ad. It is a key component of pay-per-click (PPC) advertising models, commonly used in...
Cost Per Mille (CPM)
Cost Per Mille (CPM) is a digital advertising metric that represents the cost of acquiring 1,000 impressions of an advertisement. It is commonly used in online advertising, allowing marketers to understand campaign costs...
Customer Journey
The Customer Journey refers to the complete experience a customer has with a brand, from initial awareness through to the final purchase and beyond. It encompasses all interactions across various touchpoints, including...
Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their entire relationship. This prediction helps businesses understand how much they...
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) refers to strategies, technologies, and practices that organizations use to manage and analyze customer interactions throughout the customer lifecycle. The goal of CRM is to improve...
D
Domain Authority (DA)
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Ranging from 1 to 100, a higher score indicates a greater likelihood of...
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Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) refers to the process of enhancing the performance and effectiveness of generative algorithms in digital content creation. This involves fine-tuning algorithms to produce high-quality,...
Glossary Word
Native advertising is a type of paid media that matches the look, feel, and function of the content on the platform where it appears. Unlike traditional ads, native ads blend seamlessly with organic content, enhancing user...
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Inbound Marketing
Inbound Marketing is a customer-centric marketing strategy that focuses on attracting, engaging, and delighting customers through valuable content and experiences rather than traditional advertising. It utilizes various channels...
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Lead Generation
Lead Generation is the process of attracting and converting prospective customers (leads) into individuals who have expressed interest in a company’s product or service. This involves capturing their contact information through...
Lead Nurturing
Lead Nurturing is the process of developing and maintaining relationships with potential customers throughout their buying journey. It involves sending targeted, relevant content and communications to engage leads, build trust,...
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Net Promoter Score (NPS)
Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction by asking clients how likely they are to recommend a company's products or services on a scale from 0 to 10. Respondents are categorized...
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Outbound Marketing
Outbound Marketing refers to traditional marketing efforts where businesses actively seek to reach consumers through methods such as television ads, radio spots, cold calling, direct mail, and social media ads. Unlike inbound...
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Page Authority (PA)
Page Authority (PA) is a search engine ranking score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). This score, ranging from 1 to 100, is calculated based on various...
Pay-Per-Click (PPC)
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site, rather than earning them organically. The most common platform for PPC is...
Product Page Optimization (PPO)
Product Page Optimization (PPO) refers to the strategic process of enhancing individual product pages to improve user experience, increase conversion rates, and boost search engine visibility. This involves optimizing content,...
Programmatic Advertising
Programmatic Advertising refers to the automated buying and selling of online advertising space in real time, utilizing software algorithms. This process enhances efficiency by targeting specific audiences based data analysis,...
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Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a marketing metric that measures the revenue generated for every dollar spent on advertising. It is calculated by dividing total revenue from ads by the total ad spend. A higher ROAS indicates a more...
Return on Investment (ROI)
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. It is calculated by dividing the net profit generated from the investment by the initial cost of that...
S
Sales Funnel
A sales funnel is a marketing model that illustrates the customer journey from the initial awareness of a product or service to the final purchase decision. It highlights various stages, typically including awareness, interest,...
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility in search engine results pages (SERPs) through organic strategies. This involves optimizing content, improving site architecture, and...
Search Experience Optimization (SXO)
Search Experience Optimization (SXO) refers to the strategic practice of enhancing the overall user experience during search interactions. This involves optimizing search engines, content, and user interface elements to ensure...
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User Experience (UX)
User Experience (UX) refers to the overall experience a user has while interacting with a digital product or service. This encompasses aspects such as usability, accessibility, and emotional response, ensuring that the interface...
User Interface (UI)
User Interface (UI) refers to the means by which a user interacts with a digital device or software application. It encompasses everything from buttons and icons to layout and visual design, focusing on the aesthetics and...
User-Generated Content (UGC)
User-Generated Content (UGC) refers to any form of content, such as text, videos, images, or reviews, created and shared by users rather than by brands. UGC is often published on online platforms, including social media, forums,...